PMP FURNISHING, in their showroom in the Netherlands, had photographed the furniture in a factory building. This is when the idea was born to also build the stand in that atmosphere. Esslage Decoraties & Standbouw designed and realised the stand.
Striking detail was the actual construction. Whereas everyone thought that the pillars in the stand were made of steel, Esslage did in fact use MDF combined with a highly realistic paint job.